Advanced Health Solutions (AHS)
Super Collagen Carton
AHS required our creative input with the artwork and production process for a refresh of their Super Collagen packaging. A freelance designer had created the initial graphics, and we were asked to make technical modifications to this existing design.
Previously, the main quality of the carton had been a magenta foil blocking finish, which was beginning to look dated. It was noted that many competitor healthcare brands were utilising metallic stocks, and that the product would be better positioned in-store if we were to use a similar material.
We printed the carton digitally, using an opaque white ink on Mirri Board to mask and reveal areas of the stock, allowing for the reflective quality to blend with certain sections of the four-colour artwork. This new aesthetic now allows the Super Collagen brand to proudly stand out from its competitors.
Artwork and Visualisation: Chris Thomas
Project Management: Chrissie Davis