Daily Mail and General Trust (DMGT)
Investor Documents and Code of Conduct
Each year, DMGT holds investor relation meetings to present its business facts and figures. We created a coherently typeset page, with charts and tables, to clearly display the information that investors needed for the Mail Online division.
The Code of Conduct was to be implemented by all staff worldwide, so it was necessary to create a downloadable PDF for global accessibility. DMGT didn’t want to make the Code of Conduct feel enforced, and were keen to create a friendly tone through both the language and imagery. We helped to direct the photography—based upon the requirements of the brief—and suggested using images that showed employees collaborating with one another in a positive work environment.
Due to the success of the initial projects, we were asked to create icons for other sections of the corporation, such as Corporate Responsibility and Corporate Governance. The icons needed to represent unity among the various branches of the business, which we alluded to by including the brand colour of each of the five subsidiaries.
Design and Visualisation: Chris Thomas
Project Management: Chrissie Davis