Gel-Setter Free Standing Display Unit
This unit featured the Essie nail polish range accompanied by the new Essie Gel Setter top coat. The intention was to promote the use of the new top coat with the already established nail polish range.
The artwork and structure makes this visually clear by having an informative 3D plinth partitioning the two product sections. The artwork was based on the minimal Essie house style, with many elements based upon the press adverts, to keep the unit in line with Essie’s core branding. Image retouching was also required to ensure that all assets were suitable for large-format application.
Design: Chris Thomas and Craig Greenwood
Visualisation: Tim Sheppard
Project Management: Matt Burford and Adrian Barrow