Estée Lauder Good Tidings Carton

Estée Lauder

Bumble and Bumble Good Tidings Carton and In-Queue Merchandising Unit We were consulted to add allure and excitement to the artwork and production process for a new Good Tidings packaging variation.

A new cutter guide with clever folding angles had been designed to create a platform so that the two smaller bottles would fit securely when the carton was closed. The client wanted the carton to be printed on Mirri Board, which required us to add a white channel to the artwork and modify the existing CMYK attributes. Due to the reflective nature of the material, it was necessary to reduce the number of speckles on the original design to ensure that the final pack looked uncluttered.

An in-queue merchandising unit was also made in order to house a similar set of products. This was printed with varying tints of two Pantone colours, so as to keep the cost of consumables and overheads down, while creating a visually bold unit.

Artwork and Visualisation: Chris Thomas
Project Management: Jamie Smith

Estée Lauder Good Tidings Carton
Estée Lauder Good Tidings Carton Artwork
Estée Lauder Good Tidings Carton
Estée Lauder In-Queue Merchandising Unit Scamp
Estée Lauder In-Queue Merchandising Unit
Estée Lauder In-Queue Merchandising Unit Artwork