Project summary

We worked with Philips on a brand refresh of their mother and childcare product range, supplying production and quality assurance services to ensure the creative work was implemented accurately. The design concept was set out by Philips’ in-house design team, whom we worked with closely to ensure their design system was practical and flexible enough to be applied across all pack formats. From this, we rolled out artwork based on the creation of master templates, orientating them to different markets, languages and cultures where necessary.

Agency: Point 6 Design

Year: 2017

Tasks: Creating master artwork templates from the chosen design route; rolling out master artwork to different packaging formats; and running directives checks to ensure the artwork was legally compliant within its regional market.

Deliverables: Print-ready packaging artwork, quality assurance documentation and brand guardianship.

Work was created using Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Maxon Cinema 4D and OTOY OctaneRender.