The Panic Index
Logo, Icons and Website
The Panic Index is a science blog with a comical ‘end of the world’ theme. The logo spells out the brand name using various symbols from the periodic table. These have been styled like Scrabble pieces to create a visual link between the English language and science. A compressed version, which spells out ‘Panic’, was also created for use as an app, bookmark or social media icon.
I also designed emblems for categories such as killer tsunamis, UFO invasions and ‘World War III’. A system was made whereby certain articles would be assigned to one or more categories, with each having its own distinct colour and illustration.
Design: Chris Thomas