3D visualising
Work created while developing my 3D skill set. Examples focus on hard-surface modelling, texturing, lighting and rendering. Year: 2021 – present Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D, Maxon Redshift and OTOY OctaneRender.
Reckitt visual identity
Project summary Having announced its new strategy, RB sought to express its transformation by relaunching its brand under the new name ‘Reckitt’. This large-scale overhaul required a completely new brand identity including a new logo, tone of voice, colours, typefaces, photography and icons. Whilst serving the production requirements of the project, it was our role […]
Sudocrem packaging artwork
Project summary Sudocrem wanted to refresh the appearance of their packaging range to create a cleaner and more modern look. We started off by redrawing the Sudocrem wordmark as well as refining the copy and claims. After this we looked at making the typography and colours consistent, to create a simplified consumer navigation across all […]
Teva Rx packaging artwork
Project summary To help harmonise Teva’s complex portfolio of products, a brand architecture system was developed as a tool to visualise different levels of Teva endorsement. Products in the Rx segment have the strongest connection to, and dependence on, the corporate brand, and the design was optimised to enhance differentiation between products. We worked out a […]
Nutricia visual identity
Project summary Nutricia’s new visual identity required technically accurate brand assets to be created which were to work in parallel with the brand guidelines. Colour testing was done to ensure Pantone versions of the logos looked as similar to CMYK versions as possible, and that all other assets in the toolkit were in line with […]
Danone Nations Cup branding
Project summary Danone Nations Cup work involved artworking a set of logo variants and brand assets as well as running print tests which would dictate the rules set out in the guidelines. We created a range of logos and assets to accommodate all colour set-ups, including cyan/magenta, one-colour Pantone, white-out and RGB. Agency: Conran Design Group […]
Cow & Gate packaging artwork
Project summary My involvement with this project was to create full print-ready pack layouts based on approved front of pack concepts. This involved typesetting all product information, ingredients and nutritional tables. I also retouched all imagery and checked the technical set-up of the files to ensure the artwork was suitable for printing. Front of pack […]
Philips Avent packaging artwork
Project summary We worked with Philips on a brand refresh of their mother and childcare product range, supplying production and quality assurance services to ensure the creative work was implemented accurately. The design concept was set out by Philips’ in-house design team, whom we worked with closely to ensure their design system was practical and […]