Project summary

Having announced its new strategy, RB sought to express its transformation by relaunching its brand under the new name ‘Reckitt’. This large-scale overhaul required a completely new brand identity including a new logo, tone of voice, colours, typefaces, photography and icons. Whilst serving the production requirements of the project, it was our role to ensure the new visual identity could be implemented across various touchpoints throughout the business.

Agency: Conran Design Group

Year: 2021

Tasks: Artworking brand assets/templates and managing files on the FTP asset server; creating interactive brand guidelines; running print tests to ensure guideline rules were durable and that brand assets were the best quality they could be.

Deliverables: Brand asset library, print-ready artwork templates, digital artwork templates and interactive brand guidelines.

Work was created using Adobe Illustrator, Adobe Photoshop and Adobe InDesign.