Project summary

Sudocrem wanted to refresh the appearance of their packaging range to create a cleaner and more modern look. We started off by redrawing the Sudocrem wordmark as well as refining the copy and claims. After this we looked at making the typography and colours consistent, to create a simplified consumer navigation across all packaging formats.

Agency: Conran Design Group

Year: 2019

Tasks: Redrawing the master Sudocrem logo and logo variants; taking front of pack design concepts and creating full print-ready artwork layouts; and rolling out chosen design routes to different packaging formats.

Deliverables: Artworked logo set, print-ready artwork templates and front of pack visuals.

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and OTOY OctaneRender.