Danone Nations Cup branding

Danone logo

Project summary

Danone Nations Cup work involved artworking a set of logo variants and brand assets as well as running print tests which would dictate the rules set out in the guidelines. We created a range of logos and assets to accommodate all colour set-ups, including cyan/magenta, one-colour Pantone, white-out and RGB.

Danone logo variant 3
Danone print tests
Danone guidelines
Danone logo
Danone football shirts

Agency: Conran Design Group

Year: 2018

Tasks: Creating brand guidelines and brand asset library; running print tests to ensure guideline rules were durable and that brand assets were the best quality they could be.

Deliverables: Interactive brand guidelines and brand asset library.

Work was created using Adobe Illustrator, Adobe Photoshop and Adobe InDesign.