Nutricia’s new visual identity required technically accurate brand assets to be created which were to work in parallel with the brand guidelines. Colour testing was done to ensure Pantone versions of the logos looked as similar to CMYK versions as possible, and that all other assets in the toolkit were in line with the guidelines.
Agency: Conran Design Group
Tasks: Creating brand assets to work alongside the guidelines; creating interactive visual identity guidelines; running print tests to ensure guideline rules were durable and that brand assets were the best quality they could be.
Deliverables: Brand asset library, print-ready artwork templates, digital artwork templates and interactive brand guidelines.
Work was created using Adobe Illustrator, Adobe Photoshop and Adobe InDesign.